Friso leads the operational strategy across the entire portfolio, overseeing systems, workflows, and cross-functional execution. With deep expertise in performance marketing, process design, and scale-up operations, he focuses on building efficient structures, improving profitability, and ensuring every brand runs smoothly from end to end.

Emile Hermans is an investor and entrepreneur with more than two decades of experience in wealth management, private banking and strategic asset allocation.Before joining Ecomvest, Emile held senior leadership and directorial roles within international private banking, advising high-net-worth individuals, entrepreneurs and family offices on investment strategy, structured investments and portfolio allocation. Through these roles he developed extensive experience in capital deployment, risk management and long-term asset growth. After transitioning from private banking into entrepreneurship, Emile focused on acquiring, transforming and scaling businesses across multiple sectors. His work has consistently centred on unlocking value through operational improvement, strategic repositioning and disciplined investment execution. As Partner and Investor at Ecomvest, Emile is responsible for the firm’s investment strategy, corporate development and global expansion. Operating from Dubai, he focuses on building Ecomvest into a leading international platform for professionally managed e-commerce assets. Emile combines institutional financial discipline with entrepreneurial execution to create sustainable long-term value for investors.

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Stefan is an experienced commercial leader with a background in mergers & acquisitions, business development, and strategic expansion. He has built and scaled operations across multiple markets, consistently driving revenue growth while leading high-performance teams. Stefan brings deep expertise in deal-making, market entry, and developing long-term commercial strategies.pendently of the copy that will subsequently populate it, or to demonstrate various fonts of a typeface without meaningful text that could be distracting.

Mehdi has extensive experience in e-commerce operations, digital strategy, and ROI-driven growth. With a background in managing cross-functional teams, optimizing online performance, and leading end-to-end operations for multiple brands, Mehdi focuses on delivering scalable systems, improved efficiency, and strong commercial results.

Sarah has strong experience in e-commerce operations, quality assurance, and project coordination. With a background in managing day-to-day store operations, ensuring process accuracy, and supporting cross-functional teams, Sarah contributes to smooth workflows and reliable execution across e-commerce projects.

Chen brings strong experience in eCommerce operations, key account management, and brand strategy. With a background in managing large accounts, driving merchandising plans, and supporting revenue growth, Chen plays a key role in coordinating operations and strengthening brand performance across channels.

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Faisal is a performance marketing specialist with experience across e-commerce, real estate, and digital agencies in the UAE. He has managed paid advertising, social media, and SEO for multiple brands, consistently delivering data-driven growth. With a background spanning performance management, brand marketing, and media execution, he combines analytical skill with hands-on execution to scale online businesses effectively.

Erwin brings over a decade of experience in budgeting, forecasting, financial analysis, and full-cycle financial management. With a strong background in financial planning, reporting, and controlling, Erwin supports business decisions through clear, accurate, and data-driven insights.

Rosalyn has a strong foundation in financial analysis, market research, and operational support. She brings analytical precision, structured thinking, and a high level of professionalism to the acquisitions team. With experience in leadership programs and international projects, she contributes a disciplined, detail-oriented approach to identifying and evaluating potential opportunities.

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Daniel is supporting product research and daily workflows across multiple e-commerce brands. He focuses on identifying high-potential products, analyzing trends, and ensuring a consistent flow of items ready for testing and scaling. With a hands-on approach and strong attention to detail, he helps keep operations smooth, organized, and aligned with each store’s growth strategy.

Shruthi has a background in finance and experience spanning business development, partnerships, and executive operations in the real estate market. She brings strong analytical thinking, attention to detail, and a structured approach that supports Ecomvest’s commercial and growth initiatives.

Aaiydh is a CRO and Shopify specialist focused on helping e-commerce brands increase conversions and revenue through data-driven optimization and user experience improvements. With a strong background in full-stack development, he combines technical expertise with strategic experimentation to build high-performing Shopify stores and scalable growth solutions.